Marketing Manager

Introducing Miiro… Inspired by the Latin word meaning ‘I wonder’ or ‘I marvel’, we encourage our guests to pause, to look around and to savour every moment. Our name and double vowel reminds us of a mirror, speaking to the idea of self-reflection and echoing the spirit of our locations.

At Miiro, we believe there’s a better way to travel. A way that is more thoughtful and personal. And since our hotels are in Europe’s most interesting neighbourhoods, we also encourage guests to discover new places — on their own terms and in an authentic way. Ultimately, we want to make sure guests go home inspired and reinvigorated because they’ve had a brilliantly considered stay.

Creating ‘Brilliantly Considered Stays’ is the essence of our brand. Stays that bring our guests closer to the local culture and their stories.

Having launched our brand in 2024 with six hotels launched across Europe within a 20 month period, this is an extremely exciting time to join a start-up brand with the opportunity to make your mark.

Templeton Garden is our rare oasis in the cosmopolitan capital, showcasing the seasons with its standout garden. The 156- room hotel – complete with a modern British restaurant and cocktail bar is situated in leafy, historic Earl’s Court, once home to writers Beatrix Potter and Agatha Christie.

ROLE OVERVIEW:

This exciting role will play a pivotal part in the execution of a new lifestyle brand, delivering ‘brilliantly considered stays’ in London.

Under the supervision of the global marketing team and working with the hotel GM, you will be the main marketing representative on the ground for London and will play a crucial role in bringing the Miiro vision to life.

As Marketing Manager, you will be responsible for strategising, executing and implementing the marketing plan for Templeton Garden, working closely with the global marketing team to execute seasonal rooms campaigns and food and beverage initiatives across a variety of channels.

JOB DESCRIPTION:

• Deliver the marketing plan, executing various programming initiatives, room packages and food and beverage activations.
• Create promotional materials for the hotel, restaurant and bar using systems including Adobe Creative Suite tools and Canva.
• Manage copy and imagery for the multi-language hotel website and local language restaurant site.
• Manage and be the point person on the ground for the local PR agency – assisting with press visits to the hotel, restaurant and bar.
• Proactive outreach to local partners/companies to drive footfall to our food and beverage outlets and to generate engaging programming in our spaces.
• Proactively suggest new promotions and partnerships for F&B outlets and the hotel. Execute the promotional calendar and analyse and report on campaign performance.
• Responsible for creating and sending out hotel and F&B newsletters, as well as reporting on tracking.
• Liaise with the digital marketing manager at cluster level on the digital ads required to ensure commercial success across rooms and F&B.
• Partnerships: Coordinate hotel partnerships with unique brands that fit with our values to create a real community, and which give guests an authentic experience, true to the neighbourhood.
• Organise and execute monthly curated events at the hotel – whether it be literary talks, art exhibitions, bar takeovers etc., providing opportunities for data capture and database building.
• Social Media Management: Manage content creation and posting for our channels and platforms, with support from the Cluster Content Lead. Assisting in increasing engagement, followers and brand awareness.
• Photography: Help coordinate photoshoots, whether it be liaising with photographers or capturing the content yourself, as well as effective communication internally to ensure overall success of marketing initiatives.
• Support sales team with any sales collateral requests.
• Collaborate with internal teams: Working closely with the individual hotel teams – sales, revenue management and operations so that marketing initiatives are aligned with overall business objectives.
• Reporting and analysis: Ability to analyse marketing campaigns/promotions and their success.

KEY SKILLS AND COMPETENCIES:

• At least 2 years in a similar position, ideally within the hotel or food and beverage industry. 
• Proficient with Adobe Creative Suite tools and Canva. 
• Content editing knowledge for ads and socials.
• Creative with a can-do attitude. 
• Solid attention to detail. 
• Demonstrates self-confidence, energy and passion.
• Ability to thrive in a fast-paced environment and work under pressure.